Week Ending 27 February 2026

Welcome to the first SNAP Weekly Industry Brief — a curated round-up of the stories UK adult creators should be paying attention to.

Apple Rolls Out Global Age Verification Tools

Source: TechCrunch

Apple has begun rolling out age verification tools worldwide as governments increase pressure around child safety online.

Why this matters for adult creators:

Age verification has already been a major operational challenge for the adult industry. Many independent creators and platforms have struggled with implementation costs, technical compliance, and user friction.

If Apple’s framework becomes widely adopted, it could:

• Standardise age verification infrastructure

• Reduce technical barriers for smaller platforms

• Create more seamless compliance across devices

This may not immediately solve UK-specific adult AV requirements, but it signals that age verification is becoming mainstream tech infrastructure — not just an “adult industry issue.”

This is one to watch closely.

Amazon Wishlist Update May Expose Address Data

Source: 404 Media

Amazon is allowing gift senders to choose items from third-party sellers — a shift that could expose recipient address information under certain circumstances.

Why this matters:

A significant number of adult creators use Amazon Wishlists as part of their income ecosystem. Privacy is critical in our industry.

If third-party sellers can access shipping data, even partially, this introduces potential safety risks.

Creators using Wishlists should:

• Review privacy settings immediately

• Consider alternative gift platforms

• Be cautious about third-party seller items

Personal safety must always come first.

New UK Requirements for Video-on-Demand Services

Source: GOV.UK

The UK government has introduced new requirements for major video-on-demand platforms, including stronger rules around subtitling, audio description, and signing.

Currently this applies to large mainstream VOD services.

Why this matters for adult:

At present, this does not directly affect most adult platforms. However, regulatory frameworks often expand.

Even where not mandated, accessibility improvements (subtitles, captions, inclusive design) strengthen professionalism and reach.

Final Thoughts

This week highlights three clear trends:

• Age verification is becoming embedded into mainstream tech.

• Creator safety and privacy remain critical.

• Regulation is expanding — and inclusion is moving centre stage.

The adult industry is no longer operating on the fringes of digital policy. It is increasingly part of the broader regulatory conversation.

We will continue tracking developments that affect UK creators specifically.